WALKING THE TIGHT-ROPE: THE CHALLENGES FOR A NEW LPG MARKETER IN KENYA
— January 7, 2016“Retail is detail”- is one of the famous principles in retail business. For majority of marketers who have joined the domestic LPG (Liquefied Petroleum Gas) industry in Kenya in the last seven years, this statement is one that they have learned the hard way. Owing to various challenges that led to intermittent supplies of cooking…
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